6 Rules for Persuasive Storytelling

A compelling story is nothing without hard facts to back up the narrative. Use insights from qualitative or quantitative testing to help craft your narrative and minimize doubt and gray area. When questions arise from your audience, you can back up your answers with this data. For example, if in

6 Rules for Persuasive Storytelling
3 Design Considerations for Effective Mobile-App Permission Requests

In the United Airlines iOS app, the purpose string reads more like placeholder text than informative description. It makes the app look clumsy and arouse suspicion. (The capitalization of the words Travel and Payment also seems random and reinforces the impression of unprofessionalism.) Moreover

3 Design Considerations for Effective Mobile-App Permission Requests
UX Responsibilities in Scrum Ceremonies

If you find yourself spread too thin and unable to attend ceremonies, you’re likely trying to do too much in a given sprint. Reprioritize your workload to favor what needs to get done in the current sprint to ensure that developers have what they need for the next one. Shifting your mindset this

UX Responsibilities in Scrum Ceremonies
Sympathy vs. Empathy in UX

Supplement your findings and recommendations with video clips showing how users actually perform that task. Not only will your findings be more compelling, but you’ll also be building general empathy towards your audience. Make sure you show a variety of people in your videos (it shouldn’t be

Sympathy vs. Empathy in UX
Modes in User Interfaces: When They Help and When They Hurt Users

Mode slips happen because the system doesn’t clearly indicate its status to the user, violating the very first of the 10 usability heuristics.  Mode errors have been a longstanding problem in our discipline, and, especially in complex systems, can have deadly consequences.  Famously, in 1991, a

Modes in User Interfaces: When They Help and When They Hurt Users



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