One of the most common first-timer mistakes is to think you should embed your video on your email, just like you do on your landing page. But if you’re subscribed to a couple of newsletters, you’ll notice that most of them rather use a thumbnail linked to the video hosted online. This is
Based on our history, we can see that unprecedented events have the potential to cause permanent mass changes. Remember the 9/11 attack? That attack changed the face of airport security forever. Suddenly, new transit rules were enforced and sophisticated surveillance gear became commonplace. Here is
PuroCalm Adjustable Earmuffs are now only $20 (originally $29.99) and available in pink, red, or green. Made for kids, these earmuffs are designed to protect children from loud and harmful noise found on airplanes, at concerts, and in crowded spaces. They offer 27 dB NRR (Noise Reduction Rating
Regularly priced at $499, BioBidet offers its BB-1000 Bidet for $375 as a holiday special. Available in two sizes of elongated toilets and two sizes for round toilets, this bidet is easy to install and packed with technology. Cleaning features include a three-in-one nozzle system, massage cleaning
The Withings Sleep Tracker Mat focuses on helping you improve your sleep quality. For $99, you get a mat and access to the Health Mate app. The app offers sleep cycle analysis (deep, light and REM), heart rate tracking, and snore detection. You will learn more about your sleep duration, sleep
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure
The prototype should look professional. Means, it has to look like you already have established business. You have to make sure about design and image quality as you are going to sell your MVP. A prototype with user-friendly functionality and simple yet clean designed to attract your customer easily than a prototype with complex designing and
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The
Closeness of Actions and Objects in GUI Design
That mainstream corporate websites make blatant usability mistakes is understandable because most members of their teams aren't grounded in graduate degrees in human-computer interaction. (That's why I have recently added foundational courses, such as The Human Mind, to my usability conference.) But how could Apple, of all companies, make such an
Layered Interaction Analysis of Direct Manipulation (Jakob Nielsen)
As an example, most mouse-based interfaces have a two-cursor problem (Brooks 1988) where one cursor is used to point and another cursor indicates where text input will appear. Users often confuse these two cursors because of the lack of WYSIWYG in the interface. The pointing cursor that tracks the user's mouse movements is the user's focus of
UX Research Cheat Sheet
When deciding where to start or what to focus on first, use some of these top UX methods. Some methods may be more appropriate than others, depending on time constraints, system maturity, type of product or service, and the current top concerns. It’s a good idea to use different or alternating methods each product cycle because they are aimed at
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure
conferencing startups foot
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The
Brand Vocabulary in the Context of UX: Key Terms Defined
Typically, brands have a set of 3–7 brand attributes, which are well-defined within the context of the organization. In both the Walmart example above and the Spotify example below, the organization has taken time to provide specific definitions for what these potentially vague terms mean for design and brand experience. With this additional
Brand Is Experience in the Digital Age
As his pillaging continued and Blackbeard grew in craftiness, he realized it would be prudent to extend the essence of his menacing nature from afar. He devised a tool to extend his message — an early version of the skull-and-crossbones pirate flag we all know well today. The flag served as Blackbeard’s personal brand mark — his logo. It
When to Use Which User-Experience Research Methods
On the other end of this dimension, methods that focus mostly on behavior seek to understand "what people do" with the product or service in question. For example A/B testing presents changes to a site's design to random samples of site visitors, but attempts to hold all else constant, in order to see the effect of different site-design choices
UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
People who browse ecommerce websites need to get a clear understanding of the options available to them, with a minimum expense of time or effort. A good presentation of the breadth of products available both on the homepage and within the category pages, as well as clear, descriptive product listings can go a long way towards improving the
respondents startups communication
Remote UX Work: The NN/g Case Study
UX design often requires collaboration to generate ideas. In-person ideation workshops are much easier than the remote equivalent. When ideation participants are in the same room together, they have a shared context — it’s easy to see what they’re sketching on a sheet of paper and what sticky notes they’re posting on the walls. Also, when
"Get Started" Stops Users
New visitors often reach a website in need of introductory information. Perhaps they’ve heard about the company in passing or via an ad, and they’re there to learn the full story and get a clear understanding of its offerings, what makes it different, and why they should become customers. This is good! Great job, awareness campaigns! While it
Mobile's New Power Couple: PWA and AMP
Soon, everyone got on board and organizations began creating mobile versions of their site. However, inefficient and clunky infrastructure left users dependent on their desktop. Finally, the mobile web reached a point of maturation with the creation of Responsive Web Design. Using the same code for desktop and mobile and controlling for
At SXSW, WP Engine CEO Heather Brunner Underscores Importance of Altruism in a Growing City
For Adair, that means working to grow the network of resources available to up and coming filmmakers in Austin—something she said was not widely available in years past but that was necessary if the film community was going to successfully grow. For Franklin, he said that welcoming spirit stays alive through his restaurant, where the brisket is
StudioPress Theme Spotlight: Academy Pro Theme
A child theme works in combination with the parent theme. With regards to Genesis, child themes serve as a sort of skin that can change the way a theme looks, while relying on the functionality of its parent theme (in this case, Genesis). Child themes offer users the added flexibility to customize and tweak according to their taste and
How to Find a Reliable Insurtech Development Vendor
Clients of the insurance companies demand more advanced user-friendly solutions powered by IoT, data science, blockchain, and other innovations. Developing such a software product in-house is challenging, as there is always a lack of good engineers. Therefore, many companies decide to outsource financial and insurance software development
Successful Migration to Microservices: Why, When, and How
Even if you are outsourcing software development, such approach is not going to disrupt the work of your team. As a rule, it is easier to hire and onboard new programmers with microservices. In addition, the flexibility of such architecture enhances collaboration and facilitates management of remote teams. For instance, your on-site engineers may
Software Development Outsourcing to Eastern Europe: A Complete Guide
• September 27, 2017 About the Guide In today’s era of digitization and rapidly changing business climate, few decisions are as critical to the success of an organization as selecting a trustworthy IT vendor. In our guide, we present a comprehensive overview of the IT market dynamics in the Eastern Europe – one of the most vibrant
Small Pictures on Big Screens: Scaling Up from Mobile to Desktop
Images that work well on small screens may not be appropriate for big ones. They may become too large in relation to surrounding page elements, force extra scrolling, or lose impact. When you’re designing for multiple page sizes, you need to consider orientation (horizontal or vertical), aspect ratio (the proportional relationship between the
of startups the
What Is Design Thinking, Really? (What Practitioners Say)
The number of words offered by the participants ranged from 0 to 7, with most participants providing 2 words. The average number of words per participant was 2.25; the median was 2. Some participants provided words that were not related to each other and, in some cases, even contradicted each other. While respondents’ responses ranged in
Personas vs. Jobs-to-Be-Done
Imagine the following scenario: you are on a design team building a new version of a popular productivity desktop application. In recent years, competitors have entered the market with innovative products, and there is a desire among your company’s leadership to redesign the application to compete with the new products in your market. While it
Startups | 8 predictions for the future of IoT in 2017
8 predictions for the future of IoT in 2017
lyusya
With higher value and higher consequence devices, like those found in an automobile, automakers will start to pay closer attention to security in a number of ways, from encrypting and securing control planes like CANbus–which previously were assumed to be secure via obscurity–as well as wider use of OTA updates. Lower value
The future of tokenization and blockchain is not just ICOs
KMS
For those who continue to see “ICO”, but have no firm understanding of the definition, here’s an over simplified version. An ICO is a way a company can raise funding through using cryptocurrencies such as Bitcoin. This works by the company creating its own coin, perhaps the ClaytonCoin, and those interested in purchasing shares
29% of Internet Users Have Bought Things From Spam Email?? Say It Aint So!
trofimova
The announcement of the study concludes with these funny lines, from Anstis again: “The other way to look at this situation is from a spammer’s perspective. There are approximately 250 million people out there who are interested in these kinds of products and have made purchases from spam in the past. That’s equivalent to double
Could drone beehives solve delivery issues in tomorrow’s cities?
tina
Amazon has presented a few weird ideas for delivery and its latest, a skyscraper beehive filled with drones, is no exception. The patent application is another look at how Amazon plans to integrate drones and improve ‘last mile’ delivery. Most of Amazon’s warehouses are located on the outskirts of cities and it would take too long for a drone
have startups trello
Can technology stop terrorist vehicle ramming attacks?
It’s fair to say that people connected to the ideas of terrorism will use any form of weapon possible to maim and kill at their disposal and a car or truck is just one tool in their potential arsenal. It’s also true that preventing terrorism is a multifaceted problem that encompasses law enforcement, intelligence, politics, and
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The
Shopping Online for an iPhone Plan Is Painful
Furthermore, once on AT&T’s Wireless page, a list of plans still wasn’t immediately apparent. As someone unfamiliar with the company’s plans, none of the options seemed to show me a list of plans for individuals. In fact, to get to a page that listed all the plans, I had to click on the image above Voice and Data Plans. While it’s good
The Illusion of Completeness: What It Is and How to Avoid It
It is less common that an entire website be laid out horizontally, requiring users to use a horizontal scroll bar to view all of the content. Occasionally designers and creative businesses take this direction on their sites to showcase their creative design abilities. For mainstream sites, relying on horizontal scrolling is discouraged. The
Mobile First Is NOT Mobile Only
But our data says otherwise: we found statistically significant differences for mobile and desktops for each type of tasks, both navigation-dependent and navigation independent. In other words, the reason why people used navigation less on the desktop was not that they didn’t need it; even in those situations where they couldn’t accomplish the
A Look Back at the 2018 WP Engine Summit
Next, in a series of lightning talks, Steven Moy, Chief Technology Officer at R/GA (US), showcased real-life use cases of world-class digital marketing and communicating a way that is culturally relevant. In one example, Moy referenced the branding of A/R Jordans. To remind the young, digitally-charged generation of the greatness of Micheal
loneliness startups upon
Customer Updates to WordPress 5.0
The process of disabling the 5.0 editor should not be a hassle. In the coming days, we will be rolling out an admin notice that will display on the Dashboard page* of your site(s). This notice will have information about adopting the new editor and will provide buttons to install/activate the Classic Editor, or upgrade your site to 5.0 ahead of
Bringing Array Themes into the WP Engine Family
When it comes to WordPress themes, there’s a crowded marketplace out there that can often feel difficult to navigate. Yet, at the end of the day, all site owners want to have is a stunning, functional website and an easy path to get there. Sifting through the thousands of themes in existence today is a daunting task, and finding the right one for