Scrolling and Attention (Jakob Nielsen’s Original Research Study)
Scrolling and Attention Jakob Nielsen8217s Original Research Study
Scrolling and Attention (Jakob Nielsen’s Original Research Study)
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In Web design, there’s much confusion about the « page fold « concept and the importance of keeping the most salient information within a page’s initially viewable area . (That is, in fact, the definition: «above the fold» simply means «viewable without further action.»)
During the Web’s first years , users often didn’t scroll ...
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If I asked you to picture the homepage for a university website, what would it look like? You might come up with something similar to SUNY Cortland’s homepage: images of students on a lawn, navigation at the top with sections for Academics, Admissions, Prospective Students, Alumni, and so on. There would probably also be sections for News and
Filling up a cup with soda is an activity that usually takes less than 10 seconds. With these fancy machines, some people need more than a minute to complete this simple task. New customers struggle to figure out an unfamiliar touch interface consisting of multiple menu levels. And some end up taking an excessive amount of time experimenting with
One participant in our study had a simple question for his auto maker, Nissan. He chose to chat with a Nissan support agent via Nissan’s mobile website because he was riding the bus on his way home from work and it would have been difficult to have a phone conversation on the noisy bus. If Nissan had only provided a customer-service hotline
Designing Effective Infographics
Infographics are a hybrid medium, however, and there is room for creative license here. Elements of visual interest such as illustrations, photos, and icons are acceptable and even expected in the medium. Using a visual theme may ground your piece in a metaphor that makes abstract concepts easy to understand. Elements that do not distract from the
Contextual Menus: Delivering Relevant Tools for Tasks
Swipe gestures are not deployed consistently in all lists, so people don’t always think to use them and as a result, the gestures become less discoverable. Swipe actions are accelerators intended to speed up interactions for power users, but the actions available through the gesture should also be present in the visible UI. For example, the iOS
Placeholders in Form Fields Are Harmful
In-context descriptions or hints can help clarify what goes inside each form field, and therefore improve completion and conversion rates. There are many ways to provide hints. A common implementation is by inserting instructions within form fields. Unfortunately, user testing continually shows that placeholders in form fields often hurt usability
Building a Blockchain Police Bodycam PoC for $25
Video forgery is becoming an epidemic. Blockchain technology can aid in the battle against malicious video alteration. A blockchain police bodycam is incorruptible. Here is building a blockchain police bodycam PoC for $25. Police bodycams are essential for modern law enforcement, but they can be corrupted. The evidence on a bodycam is often a
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The
Decentralized P2P Lending Services vs Networks
There can be an arbitrary number of currency networks within the Trustlines Network ecosystem, using a related Currency Network Token Factory smart contract. Thus, there is no single “Trustlines token,” but instead an arbitrary number of coexisting currencies that share only the Trustlines Network platform, which are called Trustlines
Visual Design Terms Cheat Sheet
If there are too few components on a page (which may not even warrant a dedicated page), users may not have enough information scent to confidently navigate that page. Conversely, too many components on a page can cause sensory overload and increase the task time or the chance that people will ignore relevant information. There will always be a
10 Ways to Use Exit-Intent Popups for Good
Our research on ecommerce promotions shows users regularly leave the checkout page when they see an open field for a coupon code and they don’t have a coupon. In this situation, users search the web for a discount code. Instead of making users search the web for a code and possibly losing that sale if they don’t find one (or find a better deal
Alternative Payment Methods Enable International Purchases
In Chile, consumers who want to pay with their debit card must carry around a special key fob, also known as a “disconnected token” that generates one-time passwords, which users then manually input into a website’s checkout flow to complete the purchase. While secure, this method has several downsides. First, people must remember to carry
How to Display Taxes, Fees, and Shipping Charges on Ecommerce Sites
Any unusual fees that are unique to your store or class of products will be an unpleasant surprise if disclosed at the end of the checkout. Before committing to the checkout process, users want to have a general idea of the total cost of their purchase. Many people need to stay within a budget , so an unexpected, significant fee that is revealed
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Typography Terms Cheat Sheet
Some typefaces must be purchased from a type foundry, while others are available in the public domain. When deciding between typefaces for your designs, it is important to consider whether it is web-safe or not. If a typeface is not web-safe, the text may not load as desired, which typically results in the designer creating an image using the
The Slow Tail: Time Lag Between Visiting and Buying
Dr. Alan Rimm-Kaufman from the Rimm-Kaufman Group recently tracked one million clicks on search ads on Google and Yahoo. These advertising clicks eventually translated into 41,377 conversions on the target websites. Although the clients in question must remain anonymous, they presumably have good sites since their conversion rate (4%) is
Always Innovating for You: WP Engine Mid-Year Review 2018
It’s been a busy first half of the year at WP Engine. We’ve pledged to be the intersection of technology and service for our customers, so they can win online—here’s how we’ve delivered on that promise so far this year: As voice technology continues to expand and see greater adoption, expectations that digital experiences
Genesis Framework and StudioPress Themes Now Available for WP Engine Customers .
It’s official! Beginning today, access to the Genesis Framework and 35 premium, WordPress StudioPress Themes are included in your plan for free when you sign up for a WP Engine account. Both the themes and theme framework, which WP Engine began adding to its platform after acquiring StudioPress in June, are also available to existing customers
WP Engine All Hands Spring 2019: EMEA
Last week, WP Engine employees from our Limerick and London offices came together for the bi-annual All Hands event in Limerick. All Hands is a 2-day event where employees come to engage with, collaborate, and strategize with employees from other offices. This year’s theme was “Boldly Go” in honor of the famous sci-fi sagas Star
Employee retention in IT outsourcing companies: Ukraine and the World
Outsourced teams are usually managed by both sides – the client and the provider. So it is important to have consistent delivery and management processes. Your IT outsourcing company in Ukraine needs to ensure full alignment of your extended team and the on-site one. A manager on the vendor’s side must study your coding practices
Legal aspects of outsourced software development in Ukraine: Key highlights
International investors and business partners are increasingly venturing into Ukraine. The volume of entrepreneurial activity in the Ukrainian IT sector is steadily growing. However, clients are wondering whether Ukraine is safe for software development outsourcing. Questions like “Does Ukraine provide supportive legal background for the
29 facts about outsourced software engineering in Eastern Europe
Eastern Europe is becoming an increasingly popular destination for outsourced software engineering. While Western Europe is facing the shortage of tech experts, Eastern European tech talent pool is soaring. This region boasts its high level of technical education and qualified software developers. Also, Eastern European countries are culturally
UX Mapping Methods Compared: A Cheat Sheet
Designing and developing a product often involves a large team of people with different backgrounds and experiences who must be on the same page about the project goals, the user needs and behaviors, and even the component processes involved. This common understanding is often built with visualizations (commonly referred to as mappings). Mappings
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Personas vs. Jobs-to-Be-Done
Imagine the following scenario: you are on a design team building a new version of a popular productivity desktop application. In recent years, competitors have entered the market with innovative products, and there is a desire among your company’s leadership to redesign the application to compete with the new products in your market. While it
Breaking Web Design Conventions = Breaking the User Experience
Regarding “The Everything Directory” (the 2nd category in the global navigation) this alphabetical listing of the university’s online content was not helpful for users. Alphabetical listings can work well when there is a well-known, common vocabulary for the terms used. At a university, however, most visitors don’t know the correct
Scrolling and Attention (Jakob Nielsen’s Original Research Study) | In Mark Zuckerberg We Trust? The State and Future of Facebook, User Data, Cambridge Analytica, Fake News, Elections, Russia and You
In Mark Zuckerberg We Trust? The State and Future of Facebook, User Data, Cambridge Analytica, Fake News, Elections, Russia and You
peskova
Facebook also made a startling announcement. After thorough review, the company believes that Cambridge Analytica may have collected information on as many as 87 million people. 81.6% of these users resided in the United Sates with the rest of the affected users scattered across the Philippines, Indonesia, United Kingdom, Mexico, Canada, India
Data Privacy Attitudes and Connected Cars: A Deeper Look
katerina
Not surprisingly, the consumers who participated in our recent consumer study on connected car data sharing expressed concerns. about sharing their data with various types of businesses and government entities. A full 66 percent of connected car owners and 64 percent of new car buyers say that at some point, they’ve chosen not to use an online
A 60-Second Trailer of the 60-Day Report on Cybersecurity
yujik
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure
JQuery Creator John Resig Leaves Mozilla, Joins Khan Academy
Anastasiia
Neither station is without its critics, of course. Bob Remeika, a developer at Yammer, penned a critique this Spring titled JQUERY IS FOR N00BS. Likewise, Khan Academy has won wide accolades for its thousands of educational videos on YouTube, but was called last month “an indictment of education” by another YouTube video-posting
above scrolling and attention (jakob nielsen's original research study) importance
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure
5 Real Life Blockchain Implementations Outside of Cryptocurrency
Nadin
What do Pied Piper and blockchain tools have in common? Both are always “coming soon.” By now most of us are familiar with blockchain, the technology underpinning cryptocurrencies like Bitcoin and Ethereum. Outside of cryptocurrency, blockchain has many purported use cases in scenarios that require an immutable ledger. Rhetoric has elevated
A 60-Second Trailer of the 60-Day Report on Cybersecurity
natella
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure
15 Incredible Women in Business to Watch in 2018 and Beyond
kazakov
Prior to that, she headed up her own company as a technology strategist, developing digital-physical experiences and partnering with other brands and innovators on UX. Her clients included The Philharmonia Orchestra and Will.I.Am, Intel’s director of creative innovation. Baker has participated in the Wayra UnLtd Accelerator and the Open Data
How to Recover Abandoned Shopping Carts for WooCommerce Stores
Imagine this: You’ve spent months getting your new eCommerce shop up and running. You set up WooCommerce, installed a bunch of plugins, found a perfect theme, dotted all your i’s and crossed all your t’s on tax compliance, logistics, and customer service. You roll out your beautiful new shop, and your marketing plan is working as expected
depending scrolling and attention (jakob nielsen's original research study) follows
StudioPress Theme Spotlight: Daily Dish Pro
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re shifting our focus to food with this new StudioPress Theme: Daily Dish Pro, which is designed to make your content just as appetizing as the best meal at your favorite four-star restaurant. Daily Dish Pro was designed with food
A Look Back at the 2018 WP Engine Summit
Last week, some of the most progressive marketers and innovative thinkers using WordPress came together at the 2018 WP Engine Summit. Attendees left exhilarated and inspired to push their brands and agencies forward faster. The theme of this year’s Summit was Breakthrough. Insight into the Internet’s most forward-thinking trends like AI, voice