Social Impact and Sustainability on Corporate Websites

While this general theme came as no surprise, users did have specific expectations for how and where companies should communicate about their positive social impact (also referred to as corporate social responsibility, though not as user-friendly of a term). If your organization prioritizes giving

Social Impact and Sustainability on Corporate Websites
Unmoderated User Tests: How and Why to Do Them

Many unmoderated testing services include study templates with generic example tasks. Don’t blindly copy them. The tasks that you give participants to do on your site or application should be highly specific to your situation. Generic tasks, such as “What is the purpose of this site,” are

Unmoderated User Tests: How and Why to Do Them
Vanity Metrics: Add Context to Add Meaning

You may have heard the term “vanity metric” in regard to tracking analytics data or KPIs (key performance indicators). You may even know that vanity metrics should be abandoned in favor of meaningful metrics. But what exactly is a vanity metric, and how can you distinguish between vanity and

10 Ways to Use Exit-Intent Popups for Good

KBauthority.com provided an exit-intent popup offering to save unauthenticated users’ shopping carts for later. The wording was polite and helpful. Rather than asking people to sign up for a newsletter, which usually comes off as self-serving, this approach felt as if the company genuinely wanted

10 Ways to Use Exit-Intent Popups for Good
When to Use Which User-Experience Research Methods

While most usability studies should rely more on behavior, methods that use self-reported information can still be quite useful to designers. For example, card sorting provides insights about users’ mental model of an information space, and can help determine the best information architecture

When to Use Which User-Experience Research Methods



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