Social Impact and Sustainability on Corporate Websites

Otherwise, it’s appropriate to house this information in the About Us section. For example, Wells Fargo did a nice job of outlining their community efforts by featuring an entire subcategory entitled Corporate Social Responsibility under its About Us section. Here, users could find a wealth of

Social Impact and Sustainability on Corporate Websites
Unmoderated User Tests: How and Why to Do Them

Some unmoderated testing tools can automate the process of excluding outlier data points and many have built-in data visualizations charts. But, since cookie-cutter charts don’t always show the most important results, if you plan to do quantitative analysis, make sure your tool includes the

Unmoderated User Tests: How and Why to Do Them
Vanity Metrics: Add Context to Add Meaning

You may have heard the term “vanity metric” in regard to tracking analytics data or KPIs (key performance indicators). You may even know that vanity metrics should be abandoned in favor of meaningful metrics. But what exactly is a vanity metric, and how can you distinguish between vanity and

10 Ways to Use Exit-Intent Popups for Good

Although these techniques may show small increases in conversion metrics, they can also negatively impact users. Most exit-intent popups ask something from the users, such as their names and email addresses or to like the company on social channels. Manipulative wording is often used in exit-intent

10 Ways to Use Exit-Intent Popups for Good
When to Use Which User-Experience Research Methods

The distinction here is an important one, and goes well beyond the narrow view of qualitative as “open ended” as in an open-ended survey question. Rather, studies that are qualitative in nature generate data about behaviors or attitudes based on observing them directly, whereas in quantitative

When to Use Which User-Experience Research Methods



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