Social Impact and Sustainability on Corporate Websites

Due to heightened user skepticism, companies must do more than just say that they care about the environment; they must provide thorough content to corroborate this statement. Users appreciated seeing detailed information about organizational efforts and reports that specifically outlined exactly

Social Impact and Sustainability on Corporate Websites
Unmoderated User Tests: How and Why to Do Them

Using a provided participant panel is fast and easy (especially if your product is something that is relevant to a broad consumer audience). Panel participants are familiar with the study software, too, and can participate in your test as soon as they have time. Almost every panel includes some

Unmoderated User Tests: How and Why to Do Them
Vanity Metrics: Add Context to Add Meaning

You may have heard the term “vanity metric” in regard to tracking analytics data or KPIs (key performance indicators). You may even know that vanity metrics should be abandoned in favor of meaningful metrics. But what exactly is a vanity metric, and how can you distinguish between vanity and

10 Ways to Use Exit-Intent Popups for Good

Our research on ecommerce promotions shows users regularly leave the checkout page when they see an open field for a coupon code and they don’t have a coupon. In this situation, users search the web for a discount code. Instead of making users search the web for a code and possibly losing that

10 Ways to Use Exit-Intent Popups for Good
When to Use Which User-Experience Research Methods

The distinction here is an important one, and goes well beyond the narrow view of qualitative as “open ended” as in an open-ended survey question. Rather, studies that are qualitative in nature generate data about behaviors or attitudes based on observing them directly, whereas in quantitative

When to Use Which User-Experience Research Methods



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