HealthCare.gov’s Account Setup: 10 Broken Usability Guidelines

After Healthcare.gov was rescued, the United States Digital Service (USDS), 18F, and Code for America formed to address US government digital transformation and usable services, following in the footsteps of the U.K. government Digital Service. The 18F sign-in form pattern (shown above

HealthCare.gov’s Account Setup: 10 Broken Usability Guidelines
The Slow Tail: Time Lag Between Visiting and Buying

Dr. Alan Rimm-Kaufman from the Rimm-Kaufman Group recently tracked one million clicks on search ads on Google and Yahoo. These advertising clicks eventually translated into 41,377 conversions on the target websites. Although the clients in question must remain anonymous, they presumably have good

The Slow Tail: Time Lag Between Visiting and Buying
Web Research: Believe the Data

Web users often turn away rather than having to register. Quite simply, it’s not worth peoples’ time to answer all your questions. Even if we get a Web-wide standard for one-click registration, users will resent being asked to register. Every click is a burden for busy Web users, but more

Web Research: Believe the Data
6 Ways Ecommerce Sites Can Compete With Amazon

Many items on Amazon have poorly written product names making it difficult for browsers to understand what an item is at a glance. The same user who was browsing daily deals said. “I’ll typically browse on Groupon instead. I don’t really like to browse on Amazon because I have a hard time

6 Ways Ecommerce Sites Can Compete With Amazon



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