10 Ways to Use Exit-Intent Popups for Good

If your offering is complex or if customers might benefit from talking to a human, consider calling attention to your contact channels, especially if you have live chat. Users may not come up by themselves with the idea of contacting customer service or they may think that the effort to do so is

10 Ways to Use Exit-Intent Popups for Good
When to Use Which User-Experience Research Methods

Most of the methods in the chart can move along one or more dimensions, and some do so even in the same study, usually to satisfy multiple goals. For example, field studies can focus on what people say (ethnographic interviews) or what they do (extended observations); desirability studies and card

When to Use Which User-Experience Research Methods
Empathy Mapping: The First Step in Design Thinking

If you feel that you need more detail or you have unique needs, adapt the map by including additional quadrants (like Goals the example below) or by increasing specificity to existing quadrants. Depending on the purpose of your empathy map, polish and digitize the output accordingly. Be sure to

Empathy Mapping: The First Step in Design Thinking
UX Research Cheat Sheet

When deciding where to start or what to focus on first, use some of these top UX methods. Some methods may be more appropriate than others, depending on time constraints, system maturity, type of product or service, and the current top concerns. It’s a good idea to use different or alternating

UX Research Cheat Sheet
When and How to Create Customer Journey Maps

At the heart of a journey map’s narrative is what the user is doing, thinking, and feeling during the journey. These data points should be based on qualitative research, such as field studies, contextual inquiry, and diary studies. The granularity of representation can vary based on the purpose

When and How to Create Customer Journey Maps



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