Social Impact and Sustainability on Corporate Websites

Don’t undermine your credibility by inadvertently overstating your efforts. Keep your claims factual and avoid exaggerated statements, especially on those pages that communicate about social good. With that said, don’t be too humble and hide your accomplishments, either. After all, the purpose

Social Impact and Sustainability on Corporate Websites
Unmoderated User Tests: How and Why to Do Them

Choosing software should not be the first step in unmoderated research. Before you decide which testing software to use, you should get a clear idea of what you hope to accomplish by doing the study. Then you can select a tool which has the capabilities best suited for your research goals, rather

Unmoderated User Tests: How and Why to Do Them
How to Measure Learnability of a User Interface

One consideration when it comes to testing learnability is prior experience with similar systems. Prior experience may help users (for example, because they may be already familiar with domain conventions) or may slow them down (for example, because they may suffer from change aversion).  However

How to Measure Learnability of a User Interface
Service Blueprinting in Practice: Who, When, What

Our research showed that practitioners most commonly associate service blueprints with an artifact, an exercise or framework, or a collaborative tool. Additionally, service blueprints are used throughout the product-design process, from planning research to implementation. Practitioners found that

Service Blueprinting in Practice: Who, When, What
Vanity Metrics: Add Context to Add Meaning

Rather than tracking any single increasing number, add context by translating it into a rate or ratio. For example, instead of the number of video plays, measure the rate of plays over a given time period (assuming that people who watch the video convert at a higher rate than those who don’t —

Vanity Metrics: Add Context to Add Meaning



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