Social Impact and Sustainability on Corporate Websites

While this general theme came as no surprise, users did have specific expectations for how and where companies should communicate about their positive social impact (also referred to as corporate social responsibility, though not as user-friendly of a term). If your organization prioritizes giving

Social Impact and Sustainability on Corporate Websites
Unmoderated User Tests: How and Why to Do Them

Choosing software should not be the first step in unmoderated research. Before you decide which testing software to use, you should get a clear idea of what you hope to accomplish by doing the study. Then you can select a tool which has the capabilities best suited for your research goals, rather

Unmoderated User Tests: How and Why to Do Them
How to Measure Learnability of a User Interface

Remember to recruit the same participants for each trial and have them complete the same task(s) in each trial. (This is different than the normal case, where you want different test users to study different iterations of a design.) You may want to run a learnability study and test with multiple

How to Measure Learnability of a User Interface
Service Blueprinting in Practice: Who, When, What

This group of participants view service blueprinting as a mapping framework. Contrary to the artifact group, these participants place emphasis on the act of mapping, rather than the end map or artifact itself. Our participants mentioned various mapping end goals: to analyze feasibility, determine

Service Blueprinting in Practice: Who, When, What
Vanity Metrics: Add Context to Add Meaning

Rather than tracking any single increasing number, add context by translating it into a rate or ratio. For example, instead of the number of video plays, measure the rate of plays over a given time period (assuming that people who watch the video convert at a higher rate than those who don’t —

Vanity Metrics: Add Context to Add Meaning



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