Social Impact and Sustainability on Corporate Websites

How companies act along with how they portray themselves on their corporate websites matters. Users today expect companies to take a stance on social issues and give back to the world in positive ways. When it comes to sustainability and social issues, showcase your efforts authentically in order

Social Impact and Sustainability on Corporate Websites
Unmoderated User Tests: How and Why to Do Them

Fortunately, there are many different unmoderated testing services available, with varying combinations of functionality at different price points. The plethora of choices means that you can now be more critical in selecting a tool that suits the requirements of your project. (Features and pricing

Unmoderated User Tests: How and Why to Do Them
How to Measure Learnability of a User Interface

Remember to recruit the same participants for each trial and have them complete the same task(s) in each trial. (This is different than the normal case, where you want different test users to study different iterations of a design.) You may want to run a learnability study and test with multiple

How to Measure Learnability of a User Interface
Service Blueprinting in Practice: Who, When, What

For respondents that selected Other we requested further details. The qualitative comments identified that some organizations have dynamic core teams that change depending on what journey is mapped. For example, consider the customer journey of purchasing and setting up a new mobile device

Service Blueprinting in Practice: Who, When, What
Vanity Metrics: Add Context to Add Meaning

For instance, the page views per session (or screens per session, in the case of apps) is a more meaningful measure of user engagement than the vanity metric of total number of page views (or even the number of page views within a given time frame). More importantly, in the absence of any design

Vanity Metrics: Add Context to Add Meaning



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