While this general theme came as no surprise, users did have specific expectations for how and where companies should communicate about their positive social impact (also referred to as corporate social responsibility, though not as user-friendly of a term). If your organization prioritizes giving
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E-commerce
Choosing software should not be the first step in unmoderated research. Before you decide which testing software to use, you should get a clear idea of what you hope to accomplish by doing the study. Then you can select a tool which has the capabilities best suited for your research goals, rather
Remember to recruit the same participants for each trial and have them complete the same task(s) in each trial. (This is different than the normal case, where you want different test users to study different iterations of a design.) You may want to run a learnability study and test with multiple
This group of participants view service blueprinting as a mapping framework. Contrary to the artifact group, these participants place emphasis on the act of mapping, rather than the end map or artifact itself. Our participants mentioned various mapping end goals: to analyze feasibility, determine
Rather than tracking any single increasing number, add context by translating it into a rate or ratio. For example, instead of the number of video plays, measure the rate of plays over a given time period (assuming that people who watch the video convert at a higher rate than those who don’t —
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In a longer conversation, one user asked a Purple representative about the company’s return policy and got an answer after 2 minutes. He commented “I could get that answer from everywhere, so it bothers me that it took so long for him to give me that answer. Even though it was just two minutes, it felt like a long time just waiting staring at
If you must present critical information (e.g., important warnings to prevent or correct errors) in a popup, be sure to show only one at a time. Even better, don’t show critical information in a popup, since people tend to close them without reading. Instead, use a visually distinct element and place it directly on the page, where the message
A poorly designed split-button can look like a standard menu button (which always opens the menu). Strong visual signifiers for split buttons include a dividing line within the button or a slightly different color for the region around the arrow. The visual separation between the default action and the arrow should be always visible, and not
Top 10 Application-Design Mistakes of 2008
Because I used Liste Rouge Paris as a bad example under Mistake #1a, I thought I'd play nice and use them as a good example here. The tailor offers 15 different collar styles (among many other options) for people ordering custom-designed shirts. Luckily, they also provide good defaults for each of the many choices. In testing, this proved helpful
Generic Commands
Currently, the only generic Web commands that truly work are those in browsers rather than on individual sites. Examples include Back, Forward, and Print. In the latter case, it would be much more useful if the generic Print button subsumed a page's Printer-friendly version feature; clicking Print should print a printer-friendly view, not the view
Radio Buttons: Always Select One?
In traditional application design, the first radio button in the list was always selected by default. But the unbridled world of website design challenged this practice, making it fairly common to have no radio button selected by default. Today’s websites, forms, and applications inconsistently select one or leave all radio buttons blank by
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure
just e-commerce and
Blockchain Success Stories Show Valuable Opportunities
That flies in the face of the ICO, go-it-alone route that so many blockchain startups have chosen over the last two years, and that in and of itself should be instructive. The bottom line here is if you have an idea for a blockchain solution, it’s best not to try and invent a new market alongside your new business. Instead, look for a market
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure
The Impact of Interaction Design on Brand Perception
In interactive systems such as websites, the way people interact with the user interface obviously has a strong impact on their feelings about the system. We know that people prefer designs that are easy to use. But as this research shows, the impact of interaction design goes deeper than simple preferences or user satisfaction. Interactivity
Brand Vocabulary in the Context of UX: Key Terms Defined
Today, due to complex digital user experiences and two-way dialogues (e.g., social sharing and user-generated content) brand is a complex, multifaceted notion. The language used to refer to key brand concepts can be ambiguous and confusing, especially when it comes to those terms’ relationships to the user experience. Oftentimes, brand
Centered Logos Hurt Website Navigation
Based on these observations, it’s clear that left-aligned logos are better than centered logos for supporting user navigation to the homepage. Note that the left-logo sites in this study still caused some homepage-navigation errors (although far fewer than the centered-logo sites). This is because some users didn’t realize that logos were
WP Engine Named a Great Place to Work in Ireland
Almost three years ago, WP Engine expanded its global presence and opened a second international office in Limerick, Ireland (our first was in London). Known as a city where technology and culture collide, Limerick has been the perfect location for WP Engine to grow and evolve. At its start, the Ireland office was made up of less than 10
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Genesis Framework and StudioPress Themes Now Available for WP Engine Customers .
It’s official! Beginning today, access to the Genesis Framework and 35 premium, WordPress StudioPress Themes are included in your plan for free when you sign up for a WP Engine account. Both the themes and theme framework, which WP Engine began adding to its platform after acquiring StudioPress in June, are also available to existing customers
Gutenberg—Believe in the Beauty of Your Dreams
The earlier way of designing websites involved using full page templates. These templates were helpful but very rigid and you ran the risk that your template matched someone else’s. With Gutenberg’s block approach, you get the convenience of pre-designed layouts, you don’t have to write complicated editor functions from scratch and you have
5 Expert Tips to Make Machine Learning Development Work for You
Machine Learning is one of technological buzzwords, and many companies want to brag using one. However, it can actually help to transform your business, reduce expenditures, and boost profits. There are key things you should know before starting a Machine Learning development project, such as choosing the right type oа Machine learning, paying
Software Development Outsourcing to Eastern Europe: A Complete Guide
• September 27, 2017 About the Guide In today’s era of digitization and rapidly changing business climate, few decisions are as critical to the success of an organization as selecting a trustworthy IT vendor. In our guide, we present a comprehensive overview of the IT market dynamics in the Eastern Europe – one of the most vibrant
Microservices vs Monolith: which architecture is the best choice for your business?
Having come into light just a few years ago, microservices are an accelerating trend these days. Indeed, microservices approach offers tangible benefits including an increase in scalability, flexibility, agility, and other significant advantages. Netflix, Google, Amazon, and other tech leaders have successfully switched from monolithic
Service Design 101
As services grow in sophistication, so does the need to support them. Complex user experiences often break due to an internal organizational shortcoming — a weak link in the ecosystem. For example, when was the last time you called a support hotline, gave your personal information, only to be transferred to another agent asking you to repeat the
Iterative Design of User Interfaces
For the home banking example, it is likely that most users would access their own account more frequently than they would perform foreign currency tasks or the special tasks. On the other hand, some small business users of this kind of system have been known to rely extensively on a foreign exchange feature, so a proper weighting scheme is by no
Consistency in the Omnichannel Experience
Nespresso’s visual design is consistent and cohesive across every channel: (1) The desktop website shows a graphic of the product packaging. (2) The mobile app uses has the same color palette and images of the coffee pods as on the desktop. (3) The the order confirmation email tells the same visual story. (4) Finally, when the coffee arrives at
The future of tokenization and blockchain is not just ICOs
For this technology to be industry changing, more companies like FundersToken must come forward and include the nontechnical. As a technology evangelist, there is a duty to be patient with the ignorant and help encourage productive uses of new technology. The worst thing that could happen for the future of blockchain is association with only ICOs
the e-commerce happening
From Smart Home to Aware Home
Instead, the aware home may well rely on reflexes and proprioception far more often than it does on a central processor (or connection) to gain insights and make decisions. It’s part of a significant paradigm shift we’re going to see in how data are used: If the last decade was characterized by the collection of data in massive databases, the
From Smart Home to Aware Home
Instead, the aware home may well rely on reflexes and proprioception far more often than it does on a central processor (or connection) to gain insights and make decisions. It’s part of a significant paradigm shift we’re going to see in how data are used: If the last decade was characterized by the collection of data in massive databases, the
E-commerce | Coworking spaces and IoT — what could possibly go wrong?
Coworking spaces and IoT — what could possibly go wrong?
lyubov
It also lets coworking spaces integrate all of their systems to provide greater automation and efficiency. This has a knock on effect for coworking members, as Hersowitz explains: “The platform also allows for automation, which can increase the revenue for coworking spaces by allowing them to offer services like 24/7 meeting room access (as
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Cybersecurity: Ensuring Sanity in Smart Cities
pochebyt
Currently, we consider ourselves lucky if we don’t get stuck in traffic while driving to the office. The struggle of even finding a parking spot for your car is real. The smart city industry is projected to reach the $400 billion mark by 2020. The urban population is increasing at an alarming rate. According to one survey, 65% of the world’s
A 60-Second Trailer of the 60-Day Report on Cybersecurity
favziya
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues that Hathaway was involved in developing. The
situation e-commerce thus
A 60-Second Trailer of the 60-Day Report on Cybersecurity
How to Manage Conflict at Work
posmetnyy
Hearing someone vent and complain can be the hardest because your opponent may say things that you think are unfair or wrong. However, you should be willing to listen because you need to hear their perspective. Listen carefully and you’ll find you can learn some amazing things. You’ll often find something valuable on which you and the
Help People Create Passwords That They Can Actually Remember
Web Page Footers 101: Design Patterns and When to Use Each
Four Bad Designs
WP Engine Named a Great Place to Work in Ireland
this e-commerce participants
WP Engine Launches World's First Global Edge Security For WordPress with Cloudflare
A Look Back at the 2018 WP Engine Summit
