Do Government Agencies and NonProfits Get ROI From Usability

Do Government Agencies and Non-Profits Get ROI From Usability?
Do Government Agencies and Non-Profits Get ROI From Usability?

For commercial projects, the case for usability’s return on investment (ROI) is clear:

  • On average, e-commerce sites double their sales by following e-commerce user experience guidelines.
  • Even sites that don’t sell online can double the conversion rates for business goals such as getting leads or enticing subscribers to read their email newsletters.
  • Particularly bad...





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