Service Blueprinting in Practice: Who, When, What

This mental model can be viewed as an extension of the previous mental model, service blueprinting as an exercise and framework; however; people who view service blueprinting as a collaborative tool emphasize the goal to align, communicate, and create shared understanding amongst varied roles

Service Blueprinting in Practice: Who, When, What
Vanity Metrics: Add Context to Add Meaning

Communicating a data measure in relation to a time frame is the simplest way to add meaning to a metric and applies to almost any type of data that can be tracked. (Of course, you must still choose this metric carefully, to ensure that it relates to your UX goals or KPIs and that you can affect

Vanity Metrics: Add Context to Add Meaning
10 Ways to Use Exit-Intent Popups for Good

MyModernMet.com offered a free download of a creative-resource guide in an exit-intent popup. However, the offer asked users to subscribe to its newsletter and could be perceived as an unscrupulous ploy to get email addresses. It would have been better if visitors could download the content without

10 Ways to Use Exit-Intent Popups for Good
When to Use Which User-Experience Research Methods

Most of the methods in the chart can move along one or more dimensions, and some do so even in the same study, usually to satisfy multiple goals. For example, field studies can focus on what people say (ethnographic interviews) or what they do (extended observations); desirability studies and card

When to Use Which User-Experience Research Methods
Empathy Mapping: The First Step in Design Thinking

Aggregated empathy maps can also become ways to summarize other qualitative data like surveys and field studies. For example, an empathy map can be used to communicate a persona, instead of the traditional ‘business card’ approach. As more research is gathered about that persona, you can circle

Empathy Mapping: The First Step in Design Thinking



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