Mobile Microsessions

While the exact time threshold may be arguable (and may vary depending on the population — for example, another study, coauthored by researchers from Stanford University and Apple, found that for elderly adults, the microsession threshold moves up to 22 seconds), it does not really matter. What

Mobile Microsessions
Content Management on Intranets: Centralized, Distributed, and Hybrid Models

The central team must often support new admins with CMS training, best practices for web content, and standards of use for specific page layouts or design-system components. In the absence of these guardrails, admins may too freely edit raw HTML or use whatever they think looks best for page

Content Management on Intranets: Centralized, Distributed, and Hybrid Models
Social Impact and Sustainability on Corporate Websites

Users in our study expected to find this type of information not only in the About Us section of a corporate website, but also sprinkled throughout the Careers section, in content about company culture, and recent news. Because of this finding, we recommend including a brief snapshot of your social

Social Impact and Sustainability on Corporate Websites
Unmoderated User Tests: How and Why to Do Them

Many unmoderated testing services include study templates with generic example tasks. Don’t blindly copy them. The tasks that you give participants to do on your site or application should be highly specific to your situation. Generic tasks, such as “What is the purpose of this site,” are

Unmoderated User Tests: How and Why to Do Them
How to Measure Learnability of a User Interface

How quickly do people get better with repeated use of the design? This facet of learnability is particularly important for users who will use the design multiple times, even though they won’t use it excessively. If people feel that they are progressing and getting better and better at using your

How to Measure Learnability of a User Interface



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